Let's get inspired

We love explainers, and want you to love them us much as we do. So we're going to take some time to show you how they can help your business, because you might discover some use cases you weren't aware of.

Hook, hold, and help your viewer. We explore a tried-and-true story structure, plus smart insights into tone, visuals, and sound — all to make sure your explainer does more than just explain. It connects and calls to action.

Scripting a 60-second explainer? Aim for around 150 words — but context is everything. Learn the pacing tricks, timing tips, and script-smart strategies that’ll keep your words working hard (without racing the clock).

Short answer? As short as possible. Long answer? It depends on budget, timing, and attention spans. We break down how to hit that sweet spot between cost, clarity, and viewer engagement.

Not all explainers are created equal. Learn what makes animated explainers truly shine — from clarity and control to visual storytelling magic. Plus, find out if animation is even the right fit for your message.